A bridal showcase is an event jammed packed of a variety of vendors (photographers, videographers, florist etc). The point of these bridal shows is to lure in newly engaged couples looking to pick their vendors. Each vendor sets up a booth to showcase their business and talent. I recently attended my first showcase and while I felt my booth was awesome, the show itself was not!
Not only is a showcase extremely overwhelming for a newly engaged couple..... it's not very personable. As a planner, I take the time to meet with each couple to understand their vision and to learn about who they are and what they like. A showcase is a 5 minute sales pitch about why you should book my services. For me, this is not how I like to do business. While the showcase was a beautiful event and I met a lot of great new contacts and vendors... I would not waste the time and energy to participate in one again. Another learning experience checked off my list!
Advice for both vendors and potential clients; a bridal show is too overwhelming, and not the place you want to "book" your vendor. If you are already confused about wedding decor, ideas, etc..... these shows will make you question every idea you already pinned to your Pinterest board. Take the time to research vendors, listen to those who refer you, and read Yelp reviews.